Post by account_disabled on Dec 14, 2023 3:58:48 GMT -5
Additionally, of the process must be measured so that it is possible to understand the points of failure and opportunities, and it is possible to financially measure the impact of each of these stages. Example: (image) There is a lot to analyze and improve in that funnel, such as conversion rates, cost per lead, etc.; But let's go for the simplest: the acquisition cost of each customer (CAC) is $2,500. Can you tell me if that is a good number ? And then? Ok, ok, I admit that the question itself is a joke, since you still lack the essential information to know the answer: what is being sold? If the product in question is a $400 microwave, that acquisition cost is very high, but if it is an $80,000 car the situation is reversed and the cost is very good.
As I always say, the important thing is the ROI . In my opinion, focus on Phone Number List metrics is the best thing that can happen in any marketing team. Think carefully, without Ventarketing the marketing department is only a cost center, which is cut when there is a crisis or a cost reduction. In the end, how would you measure the ROI of an outdoor or a flyer, for example, or even that of a Facebook ad, if the leads generated were not tracked until the sale? From the moment marketing shows that with $2,500 of investment it generates 50,000 leads, and for example, it sells an $80,000 car, the game changes and it becomes a source of billing . That way, just ask your director to increase the budget and with that you will increase sales (ok, I simplified it, but it's almost that).
So marketers and advertisers, it's time to lose your fear of Excel. Download our free spreadsheet to track the marketing and sales metrics of your business ! 5. Software integration This is one of the "secrets" that makes the sales team here at Rock Content extremely efficient: when they receive a lead through the CRM, they already have the entire history of their interactions with the content and marketing actions . With this, the seller now knows much more about the client's stage of maturity in relation to our service, their interests, among several other things.
As I always say, the important thing is the ROI . In my opinion, focus on Phone Number List metrics is the best thing that can happen in any marketing team. Think carefully, without Ventarketing the marketing department is only a cost center, which is cut when there is a crisis or a cost reduction. In the end, how would you measure the ROI of an outdoor or a flyer, for example, or even that of a Facebook ad, if the leads generated were not tracked until the sale? From the moment marketing shows that with $2,500 of investment it generates 50,000 leads, and for example, it sells an $80,000 car, the game changes and it becomes a source of billing . That way, just ask your director to increase the budget and with that you will increase sales (ok, I simplified it, but it's almost that).
So marketers and advertisers, it's time to lose your fear of Excel. Download our free spreadsheet to track the marketing and sales metrics of your business ! 5. Software integration This is one of the "secrets" that makes the sales team here at Rock Content extremely efficient: when they receive a lead through the CRM, they already have the entire history of their interactions with the content and marketing actions . With this, the seller now knows much more about the client's stage of maturity in relation to our service, their interests, among several other things.